Ingrid is a mentally unstable young woman from Pennsylvania who, after discovering a social media influencer’s seemingly perfect life, latches on to her – moving to Los Angeles, and even getting a makeover to mimic the influencer’s style.
Ingrid Goes West might be seen as a commentary on the current trend of social media – how it affects users and consumers of content. It features Instagram, a prevalent home for trending social media influencers. Influencers nowadays aren’t limited to famous celebrities, but anyone who has a moderate to immense following on different social media platforms, that brands utilize to push their campaigns. As if art was imitating life, the wardrobe designed for the characters of Ingrid, Taylor and Harley Chung, who are social media influencers, were inspired by online brands from Instagram influencers. Director Matt Spicer had recommended Hannah Henderson (@hannahmas) who is considered to be one of the influences for Taylor’s character. Henderson also owns General Store, which sells a variety of home goods, apparel, and jewelry, and was featured in the film when Ingrid and Taylor finally meet in LA. Costume designer Natalie O’Brien, as if by fate, dug deep online to heavily feature Instagram fashion. She comments that they used pieces that they found from Stone Cold Fox, Matisse, Staud, and Lack of Color – all found on Instagram.
about the movie
Ingrid Goes West is a black comedy film that is directed by Matt Spicer, with the screenplay co-written by Spicer and David Branson Smith. Aubrey Plaza stars as the title character of Ingrid, and alongside her are Elizabeth Olsen, Billy Magnussen, Wyatt Russell, Pom Klementieff, and O’Shea Jackson Jr. The film first premiered during the 2017 Sundance Film Festival, winning the Waldo Salt Screenwriting Award. It went on a limited release on August 11, earning $3 million. The movie also garnered a Best First Feature from the Independent Spirit Awards on March 3, 2018.