The Promise premiered at the Toronto International Film Festival on September 11, 2016. It was released by Open Road Films in the U.S. on April 21, 2017. The film was a commercial failure. It only garnered a total of $12 million worldwide against a production budget of $90 million. According to Deadline Hollywood, this resulted in a $102 million loss. Open Road’s marketing president Jonathan Helfgot addressed this by saying that the film’s goal was not entirely about generating money. Rather, it was centered on enlightening the world about the atrocities in the past. Review aggregator website Rotten Tomatoes gave The Promise an approval rating of 49% based on 130 reviews. The film earned a score of 49/100 on Metacritic. On the market research firm CinemaScore, the film earned an average grade of A- based on the audiences the firm polled. Many critics have also praised the film for setting an important historical backdrop for romance, while also criticizing the romance aspect itself. Before its official theatrical release, The Promise had become a center of political attention after IMDb registered over 90,000 ratings for the film, with over 55,000 one-star rating. It was believed to be part of an Armenian Genocide denial movement to dissuade audiences to watch the movie. This also prompted an Armenian movement to highly rate the film.
about the movie
Directed by Terry George from a screenplay penned by George and Robin Swicord, The Promise is a 2016 American historical drama film that revolves around a love triangle set in the final years of the Ottoman Empire. The film stars Oscar Isaac, Charlotte Le Bon, and Christian Bale. It also features Daniel Giménez Cacho, Shohreh Aghdashloo Rade Šerbedžija.